Blog
September 11, 2024 / September 11, 2024 by Vertical Axion
If you’ve ever been on a Zoom call and thought, “It would be great if more people could join in,” you’re in luck. The biggest name in video conferencing software just announced that event organizers can host up to one million attendees on a single-use webinar, significantly increasing from the previous maximum capacity of 100,000. […]
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August 28, 2024 / August 28, 2024 by Vertical Axion
The modern consumer has grown to expect fast, efficient customer service whenever they need it. Businesses that fail to tick the right boxes as far as customer service is concerned often find themselves in an uphill battle when it comes to customer retention. One approach businesses are using to better address the needs of customers […]
August 19, 2024 / August 19, 2024 by Vertical Axion
Good time management is essential for businesses. It enables them to deliver their products and services on time and solve problems without affecting daily operations. Business automation software can contribute to effective time management. It saves employees from routine tasks, allowing them to focus on more strategic and impactful work. Leveraging automation software can enhance […]
August 17, 2024 / August 17, 2024 by Vertical Axion
Instead of simply gathering customer stats, why not uncover their needs and wants, anticipate their challenges, and personalize their experience? What they think, feel, and experience affects how they interact with your brand and whether they choose you or go to your competitor. Traditionally, gathering customer feedback relied on surveys, questionnaires, and focus groups. While […]
August 14, 2024 / August 14, 2024 by Vertical Axion
Businesses are more dependent on software than ever before. This helps them stay competitive, meet customers’ needs, and continue to grow their bottom lines. However, most business software requires ongoing maintenance to keep working effectively — hence the need for software updates. Read on to learn why keeping your software updated is crucial. Improved Security […]
August 12, 2024 / August 12, 2024 by Vertical Axion
Business owners are often out and about, shuffling between client meetings, conferences, and business travels. But staying connected to your business while you’re away from the office is vital. That’s where digital tools come in handy. They make it possible to manage operations effectively from wherever you are. Here are some must-have apps and solutions […]
August 10, 2024 / August 10, 2024 by Vertical Axion
Social media is critical to marketing any business. From promoting your products and services and building awareness of what you have to offer to engaging with your customers and building a community of loyal followers, it’s hard to underestimate the importance that Facebook, Instagram, TikTok, and other social platforms have on your business growth and […]
August 8, 2024 / August 8, 2024 by Vertical Axion
Many times, employers don’t update their systems since they feel the downtime for the devices would slow business, or they don’t see the point of it. In the latter case, users believe updates change the layout and functionality they’re already used to or add unnecessary features that don’t matter, like the incorporation of emojis. However, […]
August 7, 2024 / August 7, 2024 by Vertical Axion
Tech literacy isn’t what it used to be with the constant evolution of online programs, portable devices, and software tools. That means incorporating technology into your small business is no longer solely about typing up documents on Microsoft Word, keeping inventory with Excel spreadsheets, or sending emails. If this is still your style, we’ll explain […]
August 5, 2024 / August 5, 2024 by Vertical Axion
With so many businesses providing similar services, you want to make sure your business stands out from the crowd. But how, exactly, do you do that? One way is to make sure your customers are always satisfied and never have to wait too long for a response from your company. The easiest way to do […]
August 1, 2024 / August 1, 2024 by Vertical Axion
Without effective marketing strategies in place, even businesses with the best products can fail. At the same time, you don’t want to break your budget for marketing alone. That’s why it’s important to learn about cost-effective marketing strategies you can use to boost your business. With just a little investment, these marketing tools have the […]
July 30, 2024 / July 30, 2024 by Vertical Axion
Remote work has become common in many industries. You may have team members who aren’t even in the same time zone. So, how exactly are you supposed to get all your employees on the same page? Online digital whiteboards can play an important role and are especially useful if your team can’t meet in person. […]
July 29, 2024 / July 29, 2024 by Vertical Axion
There are many ways to improve your team’s efficiency, but these days, technology can play a huge role. By utilizing project management tools, you can ensure your team isn’t wasting time on unimportant, time-consuming tasks — especially when there’s an easier way to handle them. But don’t worry. Project management tools don’t have to be […]
July 27, 2024 / July 27, 2024 by Vertical Axion
Keeping up with scheduled business emails can be stressful, especially if you’re the one pressing “send.” But did you know you can use automated email tools to lighten the email burden? These tools can help connect you with your customers, even when you’re off the clock. There are tools for sending emails, generating responses, and […]
July 24, 2024 / July 24, 2024 by Vertical Axion
At least once a day, you probably start a sentence with “Hey Siri” or “Alexa.” That’s because these voice technologies act as virtual assistants who research your questions or conduct actions, so you don’t have to waste time manually doing them. If you’re a business owner, imagine using other types of voice technology on a […]
July 23, 2024 / July 23, 2024 by Vertical Axion
Business owners fulfill customer and employee demands to stay competitive and relevant in a fast-paced economy, especially with many similar companies out there. However, the demands they should never fall victim to are those that come from hackers via ransomware or other cybersecurity threats. You may think risks to small businesses aren’t as great, but […]
July 19, 2024 / July 19, 2024 by Vertical Axion
The modern age truly gives new meaning to the phrase, “patience is a virtue.” According to Northeastern Global News, the average person’s attention span has dropped from 2.5 minutes to 45 seconds over the last 20 years. Business owners are no different and, therefore, deserve the speed and reliability of edge computing. Before and After […]
July 18, 2024 / July 18, 2024 by Vertical Axion
Nothing causes the audience at a business presentation to tune out faster than a speaker who does nothing more than read from a slide show. Even when they’re interested in the topic and need the information to do their jobs more effectively, a poor presentation will leave them uninspired and bored. If you make the […]
July 17, 2024 / July 17, 2024 by Vertical Axion
When a new business owner is looking for the right location to set up shop, they consider foot traffic, target audience, and rent cost. If everything goes as intended, the company quickly becomes a popular local spot for consumers to purchase certain products or services. But without an e-commerce platform, the shop isn’t reaching its […]
July 15, 2024 / July 15, 2024 by Vertical Axion
Running a business now is not like running one just a decade or two ago. With the older system, if one couldn’t speak to a partner in person, slower fax machines and phone calls were the only alternatives. Similarly, research included manually borrowing library books and digital media meant posting unedited camera photos without filters […]
July 13, 2024 / July 13, 2024 by Vertical Axion
When your customers need help, they don’t always want to wait for an agent to become available—or even talk to anyone. They want to solve their issue as quickly as possible without hassles so they can get on with their day. Implementing self-service solutions for customer support can help your customers get what they need […]
July 11, 2024 / July 11, 2024 by Vertical Axion
More businesses are choosing to adopt the hybrid cloud model with their computing and data storage needs. This approach involves the integration of on-premises infrastructure (such as dedicated servers) or private cloud solutions and infrastructure from public computing and storage service providers like Amazon Web Services (AWS), Microsoft Azure or Google Cloud. Hybrid cloud solutions […]
July 10, 2024 / July 10, 2024 by Vertical Axion
Many business owners believe the key to success is setting down company roots in a high-foot-traffic area or building brand awareness online. While these are helpful tactics, owners can’t stay afloat for long without the proper predictions utilizing the attention they receive from potential buyers. However, with predictive analytics, grasping customer preferences and the company’s […]
July 9, 2024 / July 9, 2024 by Vertical Axion
Anyone who experienced the early days of dial-up internet knows the frustration that comes from slow speeds. Even if you don’t remember the unmistakable screeches and tones that came from your computer while it connected over the phone lines, you can appreciate the effect that not having a high-speed connection can have on your productivity, […]
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