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January 8, 2025 / January 8, 2025 by Vertical Axion
How many emails did you receive today? How many of those emails were marketing messages from a company trying to get you to request more information, buy something, or buy more? Most of the emails you receive daily are part of an overall marketing plan since most companies see a massive ROI on their email […]
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December 23, 2024 / December 23, 2024 by Vertical Axion
Today’s field service technicians have more complex responsibilities than ever before. Increasing technological complexity, combined with changes in the workforce, often means longer downtimes and delays for companies that need support from field service technicians who don’t always have the experience to solve their problems effectively. Augmented reality smart glasses show some promise in solving […]
December 21, 2024 / December 21, 2024 by Vertical Axion
Suppose you create content to market your business. In that case, you’ve likely heard the words “user intent” and its importance to SEO strategy and its effect on conversion. Essentially, when you understand what users are looking for — and provide it to them — you’ll capture more of their attention and enjoy a greater […]
December 11, 2024 / December 11, 2024 by Vertical Axion
Getting your business up and running is a challenge, especially when building a new brand from the ground up that must compete with similar long-standing companies. It would help if you advertised to get your target audience’s attention and regularly track how your company is doing to ensure success. But when the unpredictable occurs, you […]
November 29, 2024 / November 29, 2024 by Vertical Axion
Managing power consumption in industrial enterprises is critical due to soaring costs and an increased focus on sustainability. As more companies integrate renewable power sources like solar and wind into their energy strategies, the need for more advanced energy storage technologies is also rising. What Is Energy Storage? Wind and solar energy are, by far, […]
November 28, 2024 / November 28, 2024 by Vertical Axion
You must stand out when there’s a sea of companies like yours offering the same products and services. Many choose to do so with unique selling points such as certified work, free services, and decades of experience in the industry. But whatever your angle, ensure tech-enabled personalization is also in your corner. Why Is Personalization […]
November 27, 2024 / November 27, 2024 by Vertical Axion
If you’ve been in business for a long time, you probably prepared your company for takeoff by buying infrastructures like in-house servers and other hardware and software. Unfortunately, that meant dealing with equipment that could go down at any moment or lost data due to device damage or theft. Supercloud networking is changing the game […]
November 20, 2024 / November 20, 2024 by Vertical Axion
Whether starting a business or growing your long-standing one, it’s difficult to tell how much data storage and hardware systems you need to keep everything functioning optimally. While paying for too much can reduce your profit margin, not having enough can halt company operations. Luckily, cloud computing has changed how we store data, proving more […]
November 16, 2024 / November 16, 2024 by Vertical Axion
Knowing what your customers need and want is the foundation of all winning marketing campaigns. Without a solid understanding of their pain points and preferences, it’s virtually impossible to successfully engage buyers and turn prospects into customers. To remain competitive, B2B marketers must keep up with the changing landscape of customer expectations and embrace modern […]
November 2, 2024 / November 2, 2024 by Vertical Axion
When building your online presence, you must take actions that guarantee long-term positive effects for your company. Below, we’ll explain three benefits you’ll receive from the long-term impact of SEO. Building Brand Awareness by Improving Organic Traffic When individuals conduct Google searches, they use specific keywords like, for instance, “professional tree services” or more specific […]
November 1, 2024 / November 1, 2024 by Vertical Axion
Imagine having dozens of smartphones, desktops, printers, and other devices your company needs to run without the Internet connectivity that helps link them all together. At one point, this was a normal situation for the average business owner. Still, thanks to the Internet of Things, this is no longer the case. Below, we’ll explain the […]
October 29, 2024 / October 29, 2024 by Vertical Axion
Running a business is not like it used to be. You don’t need all employees gathering around a large desk during a presentation, all workers living within the same city, or even workers coming in for work every day. Thanks to technology’s role in enhancing business collaborations, communication efforts are at their peak at a […]
October 28, 2024 / October 28, 2024 by Vertical Axion
More consumers are using social media to voice their opinions on products and services they’ve tried. That means social media is an invaluable source of consumer data for businesses. With the right social media monitoring tools, business owners can gain useful insights into their customers and make better connections. What Is Social Media Monitoring? Social […]
October 19, 2024 / October 19, 2024 by Vertical Axion
As a business owner, how often have you made a decision you weren’t sure would pan out? Whether you were adapting to a change in your industry market or new customer trends, you likely underwent trial and error to find the right choices for your company. Luckily, with the new role of machine learning (ML) […]
October 15, 2024 / October 15, 2024 by Vertical Axion
Owning a business means relying on the supply chain, which begins with procuring raw materials before a manufacturing company assembles them into a completed product. From there, the supplier distributes the materials, after which you add them to your inventory. With the rise of 3D printing disrupting these supply chain models, you don’t need as […]
October 12, 2024 / October 12, 2024 by Vertical Axion
It’s a great time to be a cloud computing operator as spending in the cloud market grows. Enterprises spend nearly $80 billion per quarter on cloud infrastructure, with no signs of slowing down. Researchers project that the global market will reach almost $800 billion in 2024 and double by 2028. Cloud adoption has been on […]
October 5, 2024 / October 5, 2024 by Vertical Axion
You shouldn’t leave important business decisions up to chance. That’s why learning to use analytics tools is essential to help you make smarter business decisions. By using analytics tools, you’re taking the guesswork out of the decision-making process. You can make your business more efficient, increase your competitiveness in the marketplace, and even grow your […]
October 2, 2024 / October 2, 2024 by Vertical Axion
Whatever type of business you have, there are always threats to your ability to operate. Cyber threats are among the most prevalent and potentially devastating issues every company must address. Recovering from a cyber attack takes time and money, and the sad fact is that some businesses never bounce back. Does your company have the […]
September 30, 2024 / September 30, 2024 by Vertical Axion
Suppose you work as a risk manager, bank owner, or derivatives trader in a financial institution. In that case, you’re likely looking to improve your decision-making skills and financial outcomes. Unfortunately, classical computers and traditional computational methods are slow and sometimes inaccurate when creating financial models or examining the market. That’s where quantum computing comes […]
September 25, 2024 / September 25, 2024 by Vertical Axion
Companies are constantly undergoing numerous online processes simultaneously, from uploading and downloading content to answering customer concerns across multiple platforms. However, the more processes, systems, and devices you add to your business, the more latency you may notice, holding your brand back from reaching its full potential. Luckily, edge computing can put an end to […]
September 7, 2024 / September 7, 2024 by Vertical Axion
Your business is likely as successful as the number of people you reach online via SERP results and advertisements. However, getting customers to purchase or schedule services more than once can count even more. That means you should encourage each patron to become a regular, and the best way to do so starts with incorporating […]
September 2, 2024 / September 2, 2024 by Vertical Axion
How many times have you had your hands full and asked Siri, Alexa, your Google Assistant, or another AI to take certain actions for you (or at least remind you to do them later)? Not only do they add hands-off convenience, but they also speed up certain processes like setting reminders and timers. Voice technology […]
August 27, 2024 / August 27, 2024 by Vertical Axion
For decades, emailing has been one of the fastest ways to communicate with others, especially in business, as workers and employers use it for collaboration efforts. However, emails are the modern-day version of hand-written letters; sometimes, it’s hard to find the right words or place to start. But with the new Proton AI writing tool, […]
August 23, 2024 / August 23, 2024 by Vertical Axion
At one point, businesses depended solely on physical brick-and-mortar storefronts, foot traffic from outside streets, and tangible billboards and flyers to bring in customers. Now, especially in the recent decade, technological advancements have paved the way for traditional businesses to undergo digital transformations. What Do Digital Transformations Comprise? A digital transformation is the process of […]
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