Tag: Customer Engagement

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Digital Literacy for Business Owners

March 27, 2025 / March 27, 2025 by Vertical Axion

Is your small business keeping up with the changes in today’s technological landscape? The importance of digital literacy is swiftly growing. Digital literacy is no longer a “nice to have” but a critical skill that affects everything from marketing to customer service. Keep reading to learn the nitty-gritty details. What’s Digital Literacy? Digital literacy is […]

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The Role of Influencer Marketing in Small Business Growth

March 26, 2025 / March 26, 2025 by Vertical Axion

How do you stand out in today’s crowded market? Influencer marketing has become a game-changer for many small businesses. Having your goods or services showcased by an influencer to a dedicated online following is a practical way to grow on a budget. Keep reading to learn more. How Can Influencers Drive Value for Your Business? […]

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How Online Reviews and Reputation Management Impact Small Businesses

March 25, 2025 / March 25, 2025 by Vertical Axion

Do you know what customers are saying about your business online? For smaller establishments, every star, comment, or post carries a lot of weight in today’s digital world. They can shape public perception and directly impact your bottom line. Why Does Your Online Reputation Matter? Negative press and bad word of mouth have always hurt […]

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Social Media: Your Secret Weapon for Business Growth

December 12, 2024 / December 12, 2024 by Vertical Axion

Keeping your business competitive in today’s always-connected world requires a robust social media presence. Entrepreneurs who leverage their Facebook, Instagram, TikTok, LinkedIn, X, and Pinterest profiles can stand out among their competition, foster brand awareness and audience engagement, and, most of all, build long-lasting relationships with customers. Effectively using social media requires more than just […]

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Unlock Valuable Customer Insights with Social Media Monitoring

October 28, 2024 / October 28, 2024 by Vertical Axion

More consumers are using social media to voice their opinions on products and services they’ve tried. That means social media is an invaluable source of consumer data for businesses. With the right social media monitoring tools, business owners can gain useful insights into their customers and make better connections. What Is Social Media Monitoring? Social […]

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Elevate Customer Feedback with Cutting-Edge Technology Tools

August 17, 2024 / August 17, 2024 by Vertical Axion

Instead of simply gathering customer stats, why not uncover their needs and wants, anticipate their challenges, and personalize their experience? What they think, feel, and experience affects how they interact with your brand and whether they choose you or go to your competitor. Traditionally, gathering customer feedback relied on surveys, questionnaires, and focus groups. While […]

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Leverage Social Media Insights to Fuel Your Business Growth

August 10, 2024 / August 10, 2024 by Vertical Axion

Social media is critical to marketing any business. From promoting your products and services and building awareness of what you have to offer to engaging with your customers and building a community of loyal followers, it’s hard to underestimate the importance that Facebook, Instagram, TikTok, and other social platforms have on your business growth and […]

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CRM Systems: The Ultimate Tool for Exceptional Customer Service

August 5, 2024 / August 5, 2024 by Vertical Axion

With so many businesses providing similar services, you want to make sure your business stands out from the crowd. But how, exactly, do you do that? One way is to make sure your customers are always satisfied and never have to wait too long for a response from your company. The easiest way to do […]

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Skyrocket Customer Engagement with Automated Email Tools

July 27, 2024 / July 27, 2024 by Vertical Axion

Keeping up with scheduled business emails can be stressful, especially if you’re the one pressing “send.” But did you know you can use automated email tools to lighten the email burden? These tools can help connect you with your customers, even when you’re off the clock. There are tools for sending emails, generating responses, and […]

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Seamlessly Integrate IoT Devices to Empower Your Small Business

July 15, 2024 / July 15, 2024 by Vertical Axion

Running a business now is not like running one just a decade or two ago. With the older system, if one couldn’t speak to a partner in person, slower fax machines and phone calls were the only alternatives. Similarly, research included manually borrowing library books and digital media meant posting unedited camera photos without filters […]

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Revolutionize Your Customer Support with Self-Service Solutions

July 13, 2024 / July 13, 2024 by Vertical Axion

When your customers need help, they don’t always want to wait for an agent to become available—or even talk to anyone. They want to solve their issue as quickly as possible without hassles so they can get on with their day. Implementing self-service solutions for customer support can help your customers get what they need […]

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Improving Customer Support With Cloud Solutions

June 27, 2024 / June 27, 2024 by Vertical Axion

When customers need help from your company, they expect more than just a friendly voice on the other end of the line. They want prompt service that does everything possible to solve their problem as quickly as possible. When this doesn’t happen, there’s a good chance they’ll tell others about their experience — and if […]

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Using Technology to Enhance Customer Loyalty Programs

June 22, 2024 / June 22, 2024 by Vertical Axion

How connected is your business? Have you gone so far as to implement the latest technology into your point of sale, marketing efforts, or customer loyalty programs? If not, you’re missing a huge opportunity. Small businesses–establishments with 500 workers or less–comprise 99.9% of the economy, according to the U.S. Small Business Administration. That averages 33,185,550 […]

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Building a Mobile App for Your Business: Is It Worth It?

June 20, 2024 / June 20, 2024 by Vertical Axion

Some business owners obsess over the Google algorithm, appeasing it with keywords, clear and concise website layouts, and more. These factors are crucial for ranking highly on SERPs so searchers find that company instead of its competitors but do mobile apps deserve that same consideration? Below are the pros and cons of building a mobile […]

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Personalized Customer Experiences Through Technology

June 11, 2024 / June 11, 2024 by Vertical Axion

Buyers are every business’ lifeline. If in short supply, whether due to poor advertising, high competition, or a lack of personalized customer experiences, small companies falter with a low return on investment. In the latter case, where business owners don’t connect with their consumers, businesses tank simply because they cannot build loyalty. We’ll explain how […]

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Can Chatbots Improve Customer Service for Your Business?

June 5, 2024 / June 10, 2024 by Vertical Axion

AI-driven chatbots are changing the way businesses interact with their customers. They can help companies better connect with customers, streamline customer service, and reduce cost. Let’s take a closer look at how chatbots can transform your customer service strategy.   Provide Customer Service 24 Hours a Day, 7 Days a Week Chatbots can provide customer […]

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