Blog
August 17, 2024 / August 17, 2024 by Vertical Axion
Instead of simply gathering customer stats, why not uncover their needs and wants, anticipate their challenges, and personalize their experience? What they think, feel, and experience affects how they interact with your brand and whether they choose you or go to your competitor. Traditionally, gathering customer feedback relied on surveys, questionnaires, and focus groups. While […]
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August 10, 2024 / August 10, 2024 by Vertical Axion
Social media is critical to marketing any business. From promoting your products and services and building awareness of what you have to offer to engaging with your customers and building a community of loyal followers, it’s hard to underestimate the importance that Facebook, Instagram, TikTok, and other social platforms have on your business growth and […]
August 5, 2024 / August 5, 2024 by Vertical Axion
With so many businesses providing similar services, you want to make sure your business stands out from the crowd. But how, exactly, do you do that? One way is to make sure your customers are always satisfied and never have to wait too long for a response from your company. The easiest way to do […]
July 27, 2024 / July 27, 2024 by Vertical Axion
Keeping up with scheduled business emails can be stressful, especially if you’re the one pressing “send.” But did you know you can use automated email tools to lighten the email burden? These tools can help connect you with your customers, even when you’re off the clock. There are tools for sending emails, generating responses, and […]
July 15, 2024 / July 15, 2024 by Vertical Axion
Running a business now is not like running one just a decade or two ago. With the older system, if one couldn’t speak to a partner in person, slower fax machines and phone calls were the only alternatives. Similarly, research included manually borrowing library books and digital media meant posting unedited camera photos without filters […]
July 13, 2024 / July 13, 2024 by Vertical Axion
When your customers need help, they don’t always want to wait for an agent to become available—or even talk to anyone. They want to solve their issue as quickly as possible without hassles so they can get on with their day. Implementing self-service solutions for customer support can help your customers get what they need […]
June 27, 2024 / June 27, 2024 by Vertical Axion
When customers need help from your company, they expect more than just a friendly voice on the other end of the line. They want prompt service that does everything possible to solve their problem as quickly as possible. When this doesn’t happen, there’s a good chance they’ll tell others about their experience — and if […]
June 22, 2024 / June 22, 2024 by Vertical Axion
How connected is your business? Have you gone so far as to implement the latest technology into your point of sale, marketing efforts, or customer loyalty programs? If not, you’re missing a huge opportunity. Small businesses–establishments with 500 workers or less–comprise 99.9% of the economy, according to the U.S. Small Business Administration. That averages 33,185,550 […]
June 20, 2024 / June 20, 2024 by Vertical Axion
Some business owners obsess over the Google algorithm, appeasing it with keywords, clear and concise website layouts, and more. These factors are crucial for ranking highly on SERPs so searchers find that company instead of its competitors but do mobile apps deserve that same consideration? Below are the pros and cons of building a mobile […]
June 11, 2024 / June 11, 2024 by Vertical Axion
Buyers are every business’ lifeline. If in short supply, whether due to poor advertising, high competition, or a lack of personalized customer experiences, small companies falter with a low return on investment. In the latter case, where business owners don’t connect with their consumers, businesses tank simply because they cannot build loyalty. We’ll explain how […]
June 5, 2024 / June 10, 2024 by Vertical Axion
AI-driven chatbots are changing the way businesses interact with their customers. They can help companies better connect with customers, streamline customer service, and reduce cost. Let’s take a closer look at how chatbots can transform your customer service strategy. Provide Customer Service 24 Hours a Day, 7 Days a Week Chatbots can provide customer […]
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