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September 7, 2024 / September 7, 2024 by Vertical Axion
Your business is likely as successful as the number of people you reach online via SERP results and advertisements. However, getting customers to purchase or schedule services more than once can count even more. That means you should encourage each patron to become a regular, and the best way to do so starts with incorporating […]
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September 2, 2024 / September 2, 2024 by Vertical Axion
How many times have you had your hands full and asked Siri, Alexa, your Google Assistant, or another AI to take certain actions for you (or at least remind you to do them later)? Not only do they add hands-off convenience, but they also speed up certain processes like setting reminders and timers. Voice technology […]
August 27, 2024 / August 27, 2024 by Vertical Axion
For decades, emailing has been one of the fastest ways to communicate with others, especially in business, as workers and employers use it for collaboration efforts. However, emails are the modern-day version of hand-written letters; sometimes, it’s hard to find the right words or place to start. But with the new Proton AI writing tool, […]
August 23, 2024 / August 23, 2024 by Vertical Axion
At one point, businesses depended solely on physical brick-and-mortar storefronts, foot traffic from outside streets, and tangible billboards and flyers to bring in customers. Now, especially in the recent decade, technological advancements have paved the way for traditional businesses to undergo digital transformations. What Do Digital Transformations Comprise? A digital transformation is the process of […]
August 22, 2024 / August 22, 2024 by Vertical Axion
Working online has countless benefits, from offering your employees more flexibility, which makes them more productive, to employers having a larger talent pool, state or nationwide. However, while having remote workers tune in from different locations is convenient and efficient, limited in-person contact creates an emotional distance, too. Why not add a bit of warmth […]
August 21, 2024 / August 21, 2024 by Vertical Axion
In an era where patience has diminished drastically, customers expect immediate results during their shopping experience, whether it’s product availability online or overnight shipping, so they can receive what they want as soon as possible. Customer service should be no different, which is why many small business owners are turning to artificial intelligence for assistance. […]
August 20, 2024 / August 20, 2024 by Vertical Axion
With remote marketing and purchasing platforms becoming more popular, consumers have been drastically switching to online shopping in recent years, many preferring it over going to stores. One of the main reasons is the influence of technology on consumer behavior, giving them more control and a voice. By understanding and using the advantages below, your […]
August 15, 2024 / August 15, 2024 by Vertical Axion
The chances are you’ve probably heard musicians, actors, artists, writers, and many others referring to their jobs as gigs. These odd jobs mean they do not have a single long-term employer or a traditional work schedule. While these positions have always been around, making these workers freelancers, the gig economy has recently taken off, especially […]
August 13, 2024 / August 13, 2024 by Vertical Axion
Social engineering is one of the fastest-growing methods for hackers to gain access to networks for malicious purposes. Essentially, it means deceiving or manipulating someone into providing information that allows a bad actor to steal information or money or gain access to sensitive computer networks. Although phishing is one of the most common forms of […]
August 10, 2024 / August 10, 2024 by Vertical Axion
Social media is critical to marketing any business. From promoting your products and services and building awareness of what you have to offer to engaging with your customers and building a community of loyal followers, it’s hard to underestimate the importance that Facebook, Instagram, TikTok, and other social platforms have on your business growth and […]
August 1, 2024 / August 1, 2024 by Vertical Axion
Without effective marketing strategies in place, even businesses with the best products can fail. At the same time, you don’t want to break your budget for marketing alone. That’s why it’s important to learn about cost-effective marketing strategies you can use to boost your business. With just a little investment, these marketing tools have the […]
July 27, 2024 / July 27, 2024 by Vertical Axion
Keeping up with scheduled business emails can be stressful, especially if you’re the one pressing “send.” But did you know you can use automated email tools to lighten the email burden? These tools can help connect you with your customers, even when you’re off the clock. There are tools for sending emails, generating responses, and […]
July 25, 2024 / July 25, 2024 by Vertical Axion
Thanks to Google Sheets’ recent update, those used to working with large files are about to see a major upgrade in data processing. Faster Calculation Speeds for Quick Data Reflections Using Microsoft Edge or Google Chrome browsers for your business means taking advantage of pivot tables, which summarize and organize spreadsheet data for better analysis, […]
July 20, 2024 / July 20, 2024 by Vertical Axion
Fancy yourself an early adopter who can’t wait to snatch up the latest tech goodies? If so, you were probably all ears when OpenAI revealed ChatGPT to great fanfare in November 2022. Artificial intelligence has been around for ages, but ChatGPT promised to take this tech to a new (and very cool) level. Unfortunately, if […]
July 17, 2024 / July 17, 2024 by Vertical Axion
When a new business owner is looking for the right location to set up shop, they consider foot traffic, target audience, and rent cost. If everything goes as intended, the company quickly becomes a popular local spot for consumers to purchase certain products or services. But without an e-commerce platform, the shop isn’t reaching its […]
July 16, 2024 / July 16, 2024 by Vertical Axion
Suppose you own a business, big or small. In that case, you likely heavily depend on the Internet of Things to keep processes flowing. The IoT network allows numerous smart devices to link and sync for easier data transfers and employee connectivity. But with so many devices, from laptops and printers to smart fridges and […]
July 10, 2024 / July 10, 2024 by Vertical Axion
Many business owners believe the key to success is setting down company roots in a high-foot-traffic area or building brand awareness online. While these are helpful tactics, owners can’t stay afloat for long without the proper predictions utilizing the attention they receive from potential buyers. However, with predictive analytics, grasping customer preferences and the company’s […]
June 11, 2024 / June 11, 2024 by Vertical Axion
Buyers are every business’ lifeline. If in short supply, whether due to poor advertising, high competition, or a lack of personalized customer experiences, small companies falter with a low return on investment. In the latter case, where business owners don’t connect with their consumers, businesses tank simply because they cannot build loyalty. We’ll explain how […]
June 4, 2024 / June 10, 2024 by Vertical Axion
Take off your business owner hat for a second and think back to when you were on the fence about a company as a customer. How did you approach the uncertainty in your buying journey? If you’re like most customers, you scrolled to scour the review section for a genuine opinion from a person with […]
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