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August 10, 2024 / August 10, 2024 by Vertical Axion
Social media is critical to marketing any business. From promoting your products and services and building awareness of what you have to offer to engaging with your customers and building a community of loyal followers, it’s hard to underestimate the importance that Facebook, Instagram, TikTok, and other social platforms have on your business growth and […]
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August 9, 2024 / August 9, 2024 by Vertical Axion
Are you a business owner who uses the Google Advanced Protection Program (APP) for absolute online security? If so, recent updates mean Google’s Advanced Protection Program now offers passkeys for high-risk users like you, making it stronger. Below, we’ll explain the APP and how passkeys protect your online activities better than traditional passwords. What Is […]
August 7, 2024 / August 7, 2024 by Vertical Axion
Tech literacy isn’t what it used to be with the constant evolution of online programs, portable devices, and software tools. That means incorporating technology into your small business is no longer solely about typing up documents on Microsoft Word, keeping inventory with Excel spreadsheets, or sending emails. If this is still your style, we’ll explain […]
August 6, 2024 / August 6, 2024 by Vertical Axion
If you own a physical business space, chances are that you offer private Wi-Fi and secure LTE connections for all your employees. However, since the 2020 lockdown, more employees are working remotely than ever, meaning they may be using unsecured public Wi-Fi that can leave your company data on the dark web. The dark web […]
August 3, 2024 / August 3, 2024 by Vertical Axion
As AI tools become more sophisticated, protecting original content and intellectual property on your website is becoming increasingly difficult. AI bots are constantly scraping webs for data to train AI models, often using it without authorization or compensation. While many of the biggest names in AI, including Google, Apple, and OpenAI, provide website owners with […]
August 2, 2024 / August 2, 2024 by Vertical Axion
Security leaks happen daily, with hackers evolving their methods and proving more creative with every emerging attack, especially toward business owners with a lot of sensitive data. But on July 4, the cybersecurity community noticed a massive leak of passwords rivaling any that’s come before. The RockYou Sequel No One Wanted To See You might […]
July 31, 2024 / July 31, 2024 by Vertical Axion
In an effort to improve the security of its Kernel-based Virtual Machine (KVM) hypervisor, Google is offering security researchers the chance to claim cash rewards for discovering bugs and vulnerabilities. Google’s Bug Bounty Program uses ethical hacking in a controlled environment to give experts a chance to find and exploit a zero-day vulnerability in the […]
July 30, 2024 / July 30, 2024 by Vertical Axion
Remote work has become common in many industries. You may have team members who aren’t even in the same time zone. So, how exactly are you supposed to get all your employees on the same page? Online digital whiteboards can play an important role and are especially useful if your team can’t meet in person. […]
July 26, 2024 / July 26, 2024 by Vertical Axion
As a business owner or manager, you’ve probably considered gamification for customers and clients to get them to interact with your company and purchase more frequently. However, did you know this strategy also motivates employees to fulfill tasks they’re already doing for higher employee engagement and better company growth? Below, we’ll relay why this is […]
July 25, 2024 / July 25, 2024 by Vertical Axion
Thanks to Google Sheets’ recent update, those used to working with large files are about to see a major upgrade in data processing. Faster Calculation Speeds for Quick Data Reflections Using Microsoft Edge or Google Chrome browsers for your business means taking advantage of pivot tables, which summarize and organize spreadsheet data for better analysis, […]
July 24, 2024 / July 24, 2024 by Vertical Axion
At least once a day, you probably start a sentence with “Hey Siri” or “Alexa.” That’s because these voice technologies act as virtual assistants who research your questions or conduct actions, so you don’t have to waste time manually doing them. If you’re a business owner, imagine using other types of voice technology on a […]
July 22, 2024 / July 22, 2024 by Vertical Axion
Any business owner knows making company decisions usually involves trial and error, leading to hits or misses in customer satisfaction and product or service success. But how many realize that making predictions has become possible with evolving technology? It’s true, especially if you consider the benefits of digital twins in business innovation and efficiency. How […]
July 20, 2024 / July 20, 2024 by Vertical Axion
Fancy yourself an early adopter who can’t wait to snatch up the latest tech goodies? If so, you were probably all ears when OpenAI revealed ChatGPT to great fanfare in November 2022. Artificial intelligence has been around for ages, but ChatGPT promised to take this tech to a new (and very cool) level. Unfortunately, if […]
July 19, 2024 / July 19, 2024 by Vertical Axion
The modern age truly gives new meaning to the phrase, “patience is a virtue.” According to Northeastern Global News, the average person’s attention span has dropped from 2.5 minutes to 45 seconds over the last 20 years. Business owners are no different and, therefore, deserve the speed and reliability of edge computing. Before and After […]
July 18, 2024 / July 18, 2024 by Vertical Axion
Nothing causes the audience at a business presentation to tune out faster than a speaker who does nothing more than read from a slide show. Even when they’re interested in the topic and need the information to do their jobs more effectively, a poor presentation will leave them uninspired and bored. If you make the […]
July 17, 2024 / July 17, 2024 by Vertical Axion
When a new business owner is looking for the right location to set up shop, they consider foot traffic, target audience, and rent cost. If everything goes as intended, the company quickly becomes a popular local spot for consumers to purchase certain products or services. But without an e-commerce platform, the shop isn’t reaching its […]
July 16, 2024 / July 16, 2024 by Vertical Axion
Suppose you own a business, big or small. In that case, you likely heavily depend on the Internet of Things to keep processes flowing. The IoT network allows numerous smart devices to link and sync for easier data transfers and employee connectivity. But with so many devices, from laptops and printers to smart fridges and […]
July 12, 2024 / July 12, 2024 by Vertical Axion
When running a business, you can use all the help you can get. That’s why many companies like yours have relied on Microsoft Copilot to help them with anything from creating and altering documents to sifting through an overloaded inbox. These AI tools and technology have proved invaluable in business, but that will no longer […]
July 9, 2024 / July 9, 2024 by Vertical Axion
Anyone who experienced the early days of dial-up internet knows the frustration that comes from slow speeds. Even if you don’t remember the unmistakable screeches and tones that came from your computer while it connected over the phone lines, you can appreciate the effect that not having a high-speed connection can have on your productivity, […]
July 8, 2024 / July 8, 2024 by Vertical Axion
Progressive web applications are valuable for business owners. These tools allow your customers or employees to view and navigate your brand’s online pages more easily than traditional apps. PWAs enhance the user experience by resizing and reformatting data for mobile friendliness, which is why they’re popular among top brands like Spotify or even Starbucks. But […]
July 5, 2024 / July 5, 2024 by Vertical Axion
Data is king in the current business landscape. It’s an era of ever-changing market dynamics, strong competition, and an increasingly demanding customer base. Therefore, it’s no longer practical to rely on guts and instincts when it comes to business decisions. Successful businesses understand these facts, and have made data the foundation of their decision-making process. […]
July 2, 2024 / July 2, 2024 by Vertical Axion
Running a business means constantly collecting customer data, like identity and behavioral information, and using it to personalize user experiences and complete orders. Without it, a company would struggle to function and fulfill contracts. That’s why data breaches that corrupt or steal these statistics are among the biggest threats to business owners. What Are Data […]
July 1, 2024 / July 1, 2024 by Vertical Axion
In June 2024, Microsoft took action, fixing many issues its users noticed while using their programs and devices. These tech giants have been busy, from removing a specific default setting that had Windows business owners fearful for their company’s online safety to patching vulnerabilities. Below, we’ll delve further into Microsoft Patch Tuesday and its beneficial […]
June 29, 2024 / June 29, 2024 by Vertical Axion
Decision-makers are always under intense pressure. They often have to process tons of information over a short time to make these decisions. In many cases, the information comes in raw numbers and spreadsheets, which can be overwhelming. All of that is changing these days thanks to data visualization. Business decision makers in various sectors no […]
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