Blog
October 22, 2024 / October 22, 2024 by Vertical Axion
If you’re running a business, you know every decision is cause and effect. After all, you don’t simply release new advertisements or roll out new products and services without recognizing your target audience or customer preferences. Similarly, you don’t keep them in effect without testing their success rates since making business decisions mindlessly or keeping […]
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October 21, 2024 / October 21, 2024 by Vertical Axion
Gen Z is growing up entirely in the digital age. Also called the iGen, this generation has never known life without the internet. This makes them perfectly suited to take on roles in technology. Unfortunately, it’s not quite that simple. Many employers are finding that while these digital natives may have skills in using technology, […]
October 17, 2024 / October 17, 2024 by Vertical Axion
Hackers are looking for new ways to gain access to company networks, and the most common trick they use today isn’t a trick at all. A growing number of so-called hackers aren’t trying to break in but are waltzing through the front door using identity-oriented tactics. In response, a zero-trust cybersecurity approach is critical to […]
October 16, 2024 / October 16, 2024 by Vertical Axion
For decades, spreadsheets and spreadsheet software like Excel have been the backbone of business planning. From tracking expenses and making projections to performing complex calculations, spreadsheet software helps guide organizational decision-making, report generation, and more. However, recent research reveals that the era of dominance of the Excel sheet as a primary tool for business planning […]
October 15, 2024 / October 15, 2024 by Vertical Axion
Owning a business means relying on the supply chain, which begins with procuring raw materials before a manufacturing company assembles them into a completed product. From there, the supplier distributes the materials, after which you add them to your inventory. With the rise of 3D printing disrupting these supply chain models, you don’t need as […]
October 14, 2024 / October 14, 2024 by Vertical Axion
Operating a business means receiving and paying many invoices. While your accounts payable department likely has defined processes to ensure that transactions go smoothly, a recent increase in invoice fraud should have you on high alert. Recent reports indicate that scams and fraud involving false invoices increased by 137.5% in 2023. Knowing how to detect […]
October 5, 2024 / October 5, 2024 by Vertical Axion
You shouldn’t leave important business decisions up to chance. That’s why learning to use analytics tools is essential to help you make smarter business decisions. By using analytics tools, you’re taking the guesswork out of the decision-making process. You can make your business more efficient, increase your competitiveness in the marketplace, and even grow your […]
September 30, 2024 / September 30, 2024 by Vertical Axion
Suppose you work as a risk manager, bank owner, or derivatives trader in a financial institution. In that case, you’re likely looking to improve your decision-making skills and financial outcomes. Unfortunately, classical computers and traditional computational methods are slow and sometimes inaccurate when creating financial models or examining the market. That’s where quantum computing comes […]
September 28, 2024 / September 28, 2024 by Vertical Axion
Your business is only as efficient as its technology, as safe and protected as its security measures, and as reputable as its actions. When keeping all these factors in line, you need the right cybersecurity practices to ensure your equipment, browsers, and employee ventures are not threatening your company, however inadvertently. Let’s walk through how […]
September 21, 2024 / September 21, 2024 by Vertical Axion
Have you ever considered that the only thing standing between a hacker and your sensitive data is the average seven-to-12-character password? The longer the password, the more secure it is since it’ll take longer to guess because it has more permutations. However, password leaks are incredibly common. What should a worried business owner do? Consider […]
September 6, 2024 / September 6, 2024 by Vertical Axion
In this digital era, providers of online services are only as good as their recent updates, performance speeds, and groundbreaking technology. As a business owner, you’ve probably noticed this. For instance, you’ll switch over if you’re using a certain company’s artificial intelligence but realize another company’s AI assistant is more helpful. That’s why Google’s Gemini […]
September 5, 2024 / September 5, 2024 by Vertical Axion
If you have a smartwatch on your wrist, you’re not alone: Millions of people wear watches that do much more than tell time. Smartwatches can help communicate, find information, and monitor your health with sensors that measure everything from how many steps you take daily to noise levels in your environment. As the capabilities of […]
August 31, 2024 / August 31, 2024 by Vertical Axion
One challenge for businesses today is finding ways to remain ahead of the competition while managing ever-increasing costs. Improving efficiency is one effective strategy for addressing these obstacles, and that often means embracing innovative new technology. Among the most transformative developments in recent years is the growth of blockchain-powered smart contracts, which save time and […]
August 28, 2024 / August 28, 2024 by Vertical Axion
The modern consumer has grown to expect fast, efficient customer service whenever they need it. Businesses that fail to tick the right boxes as far as customer service is concerned often find themselves in an uphill battle when it comes to customer retention. One approach businesses are using to better address the needs of customers […]
August 24, 2024 / August 24, 2024 by Vertical Axion
With the ever-rising digital age comes artificial intelligence, machine learning, and other technological advancements that enhance how companies perform processes and communicate with consumers. Unfortunately, as tech tools make things easier for business owners like you, they also encourage and assist virtual attackers trying to harm you. So, implementing cybersecurity in businesses becomes vital. Why […]
August 23, 2024 / August 23, 2024 by Vertical Axion
At one point, businesses depended solely on physical brick-and-mortar storefronts, foot traffic from outside streets, and tangible billboards and flyers to bring in customers. Now, especially in the recent decade, technological advancements have paved the way for traditional businesses to undergo digital transformations. What Do Digital Transformations Comprise? A digital transformation is the process of […]
August 17, 2024 / August 17, 2024 by Vertical Axion
Instead of simply gathering customer stats, why not uncover their needs and wants, anticipate their challenges, and personalize their experience? What they think, feel, and experience affects how they interact with your brand and whether they choose you or go to your competitor. Traditionally, gathering customer feedback relied on surveys, questionnaires, and focus groups. While […]
August 14, 2024 / August 14, 2024 by Vertical Axion
Businesses are more dependent on software than ever before. This helps them stay competitive, meet customers’ needs, and continue to grow their bottom lines. However, most business software requires ongoing maintenance to keep working effectively — hence the need for software updates. Read on to learn why keeping your software updated is crucial. Improved Security […]
August 12, 2024 / August 12, 2024 by Vertical Axion
Business owners are often out and about, shuffling between client meetings, conferences, and business travels. But staying connected to your business while you’re away from the office is vital. That’s where digital tools come in handy. They make it possible to manage operations effectively from wherever you are. Here are some must-have apps and solutions […]
August 10, 2024 / August 10, 2024 by Vertical Axion
Social media is critical to marketing any business. From promoting your products and services and building awareness of what you have to offer to engaging with your customers and building a community of loyal followers, it’s hard to underestimate the importance that Facebook, Instagram, TikTok, and other social platforms have on your business growth and […]
August 9, 2024 / August 9, 2024 by Vertical Axion
Are you a business owner who uses the Google Advanced Protection Program (APP) for absolute online security? If so, recent updates mean Google’s Advanced Protection Program now offers passkeys for high-risk users like you, making it stronger. Below, we’ll explain the APP and how passkeys protect your online activities better than traditional passwords. What Is […]
August 8, 2024 / August 8, 2024 by Vertical Axion
Many times, employers don’t update their systems since they feel the downtime for the devices would slow business, or they don’t see the point of it. In the latter case, users believe updates change the layout and functionality they’re already used to or add unnecessary features that don’t matter, like the incorporation of emojis. However, […]
August 7, 2024 / August 7, 2024 by Vertical Axion
Tech literacy isn’t what it used to be with the constant evolution of online programs, portable devices, and software tools. That means incorporating technology into your small business is no longer solely about typing up documents on Microsoft Word, keeping inventory with Excel spreadsheets, or sending emails. If this is still your style, we’ll explain […]
August 5, 2024 / August 5, 2024 by Vertical Axion
With so many businesses providing similar services, you want to make sure your business stands out from the crowd. But how, exactly, do you do that? One way is to make sure your customers are always satisfied and never have to wait too long for a response from your company. The easiest way to do […]
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