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August 21, 2024 / August 21, 2024 by Vertical Axion
In an era where patience has diminished drastically, customers expect immediate results during their shopping experience, whether it’s product availability online or overnight shipping, so they can receive what they want as soon as possible. Customer service should be no different, which is why many small business owners are turning to artificial intelligence for assistance. […]
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August 20, 2024 / August 20, 2024 by Vertical Axion
With remote marketing and purchasing platforms becoming more popular, consumers have been drastically switching to online shopping in recent years, many preferring it over going to stores. One of the main reasons is the influence of technology on consumer behavior, giving them more control and a voice. By understanding and using the advantages below, your […]
August 19, 2024 / August 19, 2024 by Vertical Axion
Good time management is essential for businesses. It enables them to deliver their products and services on time and solve problems without affecting daily operations. Business automation software can contribute to effective time management. It saves employees from routine tasks, allowing them to focus on more strategic and impactful work. Leveraging automation software can enhance […]
August 17, 2024 / August 17, 2024 by Vertical Axion
Instead of simply gathering customer stats, why not uncover their needs and wants, anticipate their challenges, and personalize their experience? What they think, feel, and experience affects how they interact with your brand and whether they choose you or go to your competitor. Traditionally, gathering customer feedback relied on surveys, questionnaires, and focus groups. While […]
August 16, 2024 / August 16, 2024 by Vertical Axion
As a savvy business owner and Microsoft Windows user, you always update your browser and only visit secure websites. But do your employees exercise the same level of caution? If not, your data could be at serious risk. This is especially true now that hackers are using clever techniques to trick Windows users into opening […]
August 15, 2024 / August 15, 2024 by Vertical Axion
The chances are you’ve probably heard musicians, actors, artists, writers, and many others referring to their jobs as gigs. These odd jobs mean they do not have a single long-term employer or a traditional work schedule. While these positions have always been around, making these workers freelancers, the gig economy has recently taken off, especially […]
August 14, 2024 / August 14, 2024 by Vertical Axion
Businesses are more dependent on software than ever before. This helps them stay competitive, meet customers’ needs, and continue to grow their bottom lines. However, most business software requires ongoing maintenance to keep working effectively — hence the need for software updates. Read on to learn why keeping your software updated is crucial. Improved Security […]
August 13, 2024 / August 13, 2024 by Vertical Axion
Social engineering is one of the fastest-growing methods for hackers to gain access to networks for malicious purposes. Essentially, it means deceiving or manipulating someone into providing information that allows a bad actor to steal information or money or gain access to sensitive computer networks. Although phishing is one of the most common forms of […]
August 12, 2024 / August 12, 2024 by Vertical Axion
Business owners are often out and about, shuffling between client meetings, conferences, and business travels. But staying connected to your business while you’re away from the office is vital. That’s where digital tools come in handy. They make it possible to manage operations effectively from wherever you are. Here are some must-have apps and solutions […]
August 10, 2024 / August 10, 2024 by Vertical Axion
Social media is critical to marketing any business. From promoting your products and services and building awareness of what you have to offer to engaging with your customers and building a community of loyal followers, it’s hard to underestimate the importance that Facebook, Instagram, TikTok, and other social platforms have on your business growth and […]
August 9, 2024 / August 9, 2024 by Vertical Axion
Are you a business owner who uses the Google Advanced Protection Program (APP) for absolute online security? If so, recent updates mean Google’s Advanced Protection Program now offers passkeys for high-risk users like you, making it stronger. Below, we’ll explain the APP and how passkeys protect your online activities better than traditional passwords. What Is […]
August 8, 2024 / August 8, 2024 by Vertical Axion
Many times, employers don’t update their systems since they feel the downtime for the devices would slow business, or they don’t see the point of it. In the latter case, users believe updates change the layout and functionality they’re already used to or add unnecessary features that don’t matter, like the incorporation of emojis. However, […]
August 7, 2024 / August 7, 2024 by Vertical Axion
Tech literacy isn’t what it used to be with the constant evolution of online programs, portable devices, and software tools. That means incorporating technology into your small business is no longer solely about typing up documents on Microsoft Word, keeping inventory with Excel spreadsheets, or sending emails. If this is still your style, we’ll explain […]
August 6, 2024 / August 6, 2024 by Vertical Axion
If you own a physical business space, chances are that you offer private Wi-Fi and secure LTE connections for all your employees. However, since the 2020 lockdown, more employees are working remotely than ever, meaning they may be using unsecured public Wi-Fi that can leave your company data on the dark web. The dark web […]
August 5, 2024 / August 5, 2024 by Vertical Axion
With so many businesses providing similar services, you want to make sure your business stands out from the crowd. But how, exactly, do you do that? One way is to make sure your customers are always satisfied and never have to wait too long for a response from your company. The easiest way to do […]
August 3, 2024 / August 3, 2024 by Vertical Axion
As AI tools become more sophisticated, protecting original content and intellectual property on your website is becoming increasingly difficult. AI bots are constantly scraping webs for data to train AI models, often using it without authorization or compensation. While many of the biggest names in AI, including Google, Apple, and OpenAI, provide website owners with […]
August 2, 2024 / August 2, 2024 by Vertical Axion
Security leaks happen daily, with hackers evolving their methods and proving more creative with every emerging attack, especially toward business owners with a lot of sensitive data. But on July 4, the cybersecurity community noticed a massive leak of passwords rivaling any that’s come before. The RockYou Sequel No One Wanted To See You might […]
August 1, 2024 / August 1, 2024 by Vertical Axion
Without effective marketing strategies in place, even businesses with the best products can fail. At the same time, you don’t want to break your budget for marketing alone. That’s why it’s important to learn about cost-effective marketing strategies you can use to boost your business. With just a little investment, these marketing tools have the […]
July 31, 2024 / July 31, 2024 by Vertical Axion
In an effort to improve the security of its Kernel-based Virtual Machine (KVM) hypervisor, Google is offering security researchers the chance to claim cash rewards for discovering bugs and vulnerabilities. Google’s Bug Bounty Program uses ethical hacking in a controlled environment to give experts a chance to find and exploit a zero-day vulnerability in the […]
July 30, 2024 / July 30, 2024 by Vertical Axion
Remote work has become common in many industries. You may have team members who aren’t even in the same time zone. So, how exactly are you supposed to get all your employees on the same page? Online digital whiteboards can play an important role and are especially useful if your team can’t meet in person. […]
July 29, 2024 / July 29, 2024 by Vertical Axion
There are many ways to improve your team’s efficiency, but these days, technology can play a huge role. By utilizing project management tools, you can ensure your team isn’t wasting time on unimportant, time-consuming tasks — especially when there’s an easier way to handle them. But don’t worry. Project management tools don’t have to be […]
July 27, 2024 / July 27, 2024 by Vertical Axion
Keeping up with scheduled business emails can be stressful, especially if you’re the one pressing “send.” But did you know you can use automated email tools to lighten the email burden? These tools can help connect you with your customers, even when you’re off the clock. There are tools for sending emails, generating responses, and […]
July 26, 2024 / July 26, 2024 by Vertical Axion
If the software your organization used to close deals and pay employees unexpectedly went down and you had no idea when it would be fixed, what would you do? Could you continue doing business? How much money would you lose? Unfortunately, in June, this happened to over 15,000 US- and Canada-based car dealerships when two […]
Summer is a popular time for vacation travel. If you’re looking to squeeze in any last-minute travel, there is a scam circulating that you need to be aware of. As costs for everything from food to travel continue to increase, the logical step is to search for the best deals online to book a memorable […]
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