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March 26, 2025 / March 26, 2025 by Vertical Axion
How do you stand out in today’s crowded market? Influencer marketing has become a game-changer for many small businesses. Having your goods or services showcased by an influencer to a dedicated online following is a practical way to grow on a budget. Keep reading to learn more. How Can Influencers Drive Value for Your Business? […]
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March 25, 2025 / March 25, 2025 by Vertical Axion
Do you know what customers are saying about your business online? For smaller establishments, every star, comment, or post carries a lot of weight in today’s digital world. They can shape public perception and directly impact your bottom line. Why Does Your Online Reputation Matter? Negative press and bad word of mouth have always hurt […]
March 24, 2025 / March 24, 2025 by Vertical Axion
Would you describe your small business as having a strong digital presence? Almost everyone looks for what they need online before visiting a store or office. You’re nowhere if it isn’t your business listing that pops up when they click “Search.” Mastering SEO and local search optimization can solve this problem. Here’s how to put […]
March 22, 2025 / March 22, 2025 by Vertical Axion
Is your business making the most of social media? With millions of users scrolling day and night, your target audience likely already spends time and money on these platforms. Leverage the right social media marketing for small businesses, and your brand might even compete with the best of them. Why Work Towards a Strong Social […]
March 21, 2025 / March 21, 2025 by Vertical Axion
What would happen if your team suddenly couldn’t use vital online services? For countless business owners, this happened during a recent Microsoft Entra ID blip. Users couldn’t access Azure cloud platforms and applications, which understandably created chaos for businesses that rely on these systems daily. What Caused the Tech Giant’s Entra ID Failure? Who knew […]
March 20, 2025 / March 20, 2025 by Vertical Axion
What would happen if hackers targeted your business today? Cyber threats are on the rise and can impact establishments of all sizes. Keep reading and learn why cybersecurity for business owners has become essential. Every Business Is a Target in Today’s Digital Landscape Crime isn’t happening in alleys anymore. It’s online. Hackers target companies daily […]
March 19, 2025 / March 19, 2025 by Vertical Axion
What role does AI play in the future of business? Many industry leaders see it as a game-changer. Strategic AI investments could help companies lead, adapt, and foster sustainable growth. Keep reading to learn more. Strategic AI Adoption Gaining Momentum Among Executives 72% of company leaders are gearing up to include AI this year. It’s […]
March 17, 2025 / March 17, 2025 by Vertical Axion
Does your business use spreadsheets? If so, you aren’t alone. A new report from AutoRek shows that over 90% of companies still use spreadsheets for managing critical business data and functions, from budgeting to forecasting. Relying on these stalwarts of the business world might be holding you back, though. The report claims that using spreadsheets […]
March 15, 2025 / March 15, 2025 by Vertical Axion
The rules for downloading new applications for mobile devices seem simple: download apps from official platforms and avoid anything from an unknown source. However, the discovery of new malware in apps from these trusted platforms has security experts reminding businesses to be extra careful about the tools they use. The possibility that any app can […]
March 7, 2025 / March 7, 2025 by Vertical Axion
Imagine this: you get a call from your CEO asking you to wire a large sum of money to a foreign bank account. It’s unusual but comes directly from them, so you do it. Later, you learn it wasn’t your CEO on the other end of the line but a criminal using deepfake technology to […]
March 6, 2025 / March 6, 2025 by Vertical Axion
Email remains hackers’ first choice for launching attacks on unsuspecting companies because it’s easy, inexpensive, and effective. Phishing messages take advantage of the weakest link in any security strategy—humans—and for every tool security experts develop to close that gap, cybercriminals find a way around it. Hidden text salting is the latest approach to thwarting email […]
February 26, 2025 / February 26, 2025 by Vertical Axion
If there’s one thing we can all agree on in today’s world, AI is for everyone. The explosion of user-friendly generative AI tools makes it possible for even the most technologically inexperienced user to take advantage of the immense power of machine learning. From a business standpoint, AI is no longer something only “the big […]
February 21, 2025 / February 21, 2025 by Vertical Axion
Nothing has caused more excitement and led to more technological innovation than the explosion of AI. However, for all the advances that machine learning brings to productivity and decision-making, it has a major downside: cybersecurity risks. Businesses often underestimate (or outright ignore) the security risks of adopting new solutions and don’t understand how network segmentation […]
February 20, 2025 / February 20, 2025 by Vertical Axion
Are you prepared to respond if you turn on your business computers only to find that a ransomware attack has them locked down, rendering your network inaccessible unless you meet the hackers’ demands? Do you have the resources to get the system back up and running and handle the fallout? Even if you don’t pay […]
February 19, 2025 / February 19, 2025 by Vertical Axion
If your company is developing and deploying AI applications, you need to be aware of a new tool from Cisco. The company’s AI Defense solution helps companies build secure AI apps so you can confidently move forward with your initiatives. What Is Cisco AI Defense? Although AI technology is progressing rapidly, many companies that want […]
February 15, 2025 / February 15, 2025 by Vertical Axion
What would you do if cybercriminals held your company data hostage? Unfortunately, these incidents are becoming more commonplace. Prepare for the growing threats. Keep reading to learn more about ransomware and resilience. What Is Cyber Resilience? Traditional security strategies focus solely on defense. Cyber resilience takes this further by helping businesses recover successfully when things […]
February 7, 2025 / February 7, 2025 by Vertical Axion
As a business owner, you may have witnessed or even fallen victim to a phishing scam. If it makes you feel any better, you’re not alone – modern companies regularly fight off these attacks, and perpetrators are relentless! The Google Chrome Extension attack against Cyberhaven is a recent example of this exploitation. If you’d like […]
February 6, 2025 / February 6, 2025 by Vertical Axion
Recent research from GetApp shows that over 81% of people open phishing emails on their work devices. One big reason for this issue is that many hackers exploit victims with scam-yourself attacks. That’s right: With the right amount of psychological manipulation, hackers can trick almost anyone into falling for their phishing attacks. How Can You […]
January 25, 2025 / January 25, 2025 by Vertical Axion
Do you ever feel like someone is watching you? If you were an employee working in an office, you could trust your instincts. Many businesses are implementing tracking tech – employee tracking tools that monitor indicators like employee office use or productivity. In our increasingly data-driven world, business owners want to leverage this information. Knowing […]
January 21, 2025 / January 21, 2025 by Vertical Axion
To anyone outside the technology field, the idea of artificial intelligence likely worries them about their jobs. After all, nothing’s changed enterprise operations quite as much in recent years, and there’s confusion and anxiety about how technology is reshaping how we work. Adequately preparing organizations for AI requires finding ways to implement new tools so […]
January 15, 2025 / January 15, 2025 by Vertical Axion
As companies worldwide invest billions into artificial intelligence solutions, one big question remains: Is it all worth it? While this technology can improve productivity and efficiency, unlocking AI’s full potential requires your business to master objectivity. It’s easy to assume that these new tools are making a difference or even to miss opportunities for maximizing […]
January 11, 2025 / January 11, 2025 by Vertical Axion
Companies like yours like to stay ahead of the competition, which may include keeping your most successful strategies out of sight of other business owners. Many advertising agencies implement these types of cloaking strategies, hoping to keep others from noticing and replicating their best ideas. Still, with cloaking recently triggering a Google scam advisory, you’ll […]
January 10, 2025 / January 10, 2025 by Vertical Axion
As a business owner in the modern era, you know that image is everything. You need your company to become successful, so you want to prove you’re heading up a reputable brand that attracts customer loyalty and invites high-end partners. Could AI ruin your reputation overnight? If you’ve never thought about AI deepfake detection as […]
January 3, 2025 / January 3, 2025 by Vertical Axion
The inventory management process includes having a team member count all materials and finished goods available in your storage center or backroom so they can decide which products are in high demand and require immediate reordering. However, between mind-numbing repetition and basic human error, IoT technology proves more precise. What Is IoT? The Internet of […]
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